We all need a platform. A place where we can stand out and be heard above all the noise.
How this is done?
Getting more 'likes' on Facebook and more twitter followers for starters. And now, you also need to know how to 'be seen' on Pinterest. Then there's a blog. And then being a guest blog. Oh! and you can't forget adding comments to other people's blogs. This is all for starters.
However, all of this is wasted energy if you don't know WHO you are looking to have follow you on Twitter, or to have 'like' you on Facebook or who you want reading your blog. It's great to have a bunch of people following you and 'liking' your page. But, what if they don't even really want to follow you much less want to buy from you.
Think about this... How many Facebook pages have you 'liked' since you have had your facebook profile? And how many of those actual pages do you even go back and revisit after you have 'liked' it? And let's face it.. some of us 'liked' a page because a friend asked us to 'help them out'.
Geez... that is NOT how I would want to see you build your business. Your business, that for most of us, is a true reflection of who we are. As an agent of change your business is usually a service. Which means, it's YOU that is your business. So, people are essentially 'liking' you as a favor or because they didn't really know what 'liking' a page actually meant way back when they first started their Facebook profile. YIKES!
It's all a big fat waste of your time and energy.
Unless of course.. you know how to identify who your ideal client is.
Once you know who your ideal client is you can communicate with them in language they need/want to hear. You will identify their challenges and pain points and their desires for outcomes and solutions. THEN and only then do you have any chance of actually potentially gaining them as an actual client. Which is much more lucrative than a 'like' on Facebook. (Duh!)
Identifying this mysterious 'ideal client' is an art. And like anything, some people do it better than others. This is one of the very things I work with my clients about. It's one of the foundational pieces of a Unique Strategic Process.
Let me give you some questions to start think about who is your ideal client: (in no particular order)
1. Who do you most enjoy working with?
2. Who respects you enough to pay you what you are worth and believes in the value you create for them?
3. Who can be a residual income source versus a one off sale?
4. Where do they live?
5. What is their annual income?
6. Are they employed or run their own business?
7. Do they come by referral or are they found through other marketing efforts?
And so on and so forth.
Identify who your ideal cleint is then you have a chance of establishing some clientele you deserve to have. Treat your business like a million dollar business and watch it grow into a million dollar business.
"I am committed to inspiring, empowering and educating women on being architects of change in the world, using enterprise as a vehicle - all according to their Purpose, Passion and Strengths."
"Find out what you love to do, discover what it is you do best & be an agent of change in the world. Now that's a life worth living!" Melissa Haupt.
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