Have you ever wanted to share your story, your heart, your mission, your passion or your wisdom in the form of a book?
That's great! Why? Because that's EXACTLY what people are looking for. Well... maybe not just a book.
In the 21st century there's been a remarkable response to storytelling. I think it's because we are compelled to hear not only the success story, but also where the person came from. We want to know what the struggles were, where they began, and what they did to create the triumph. In essence we want to be able to relate. We don't just want to be inspired by the success. We want to know how they did it.
Companies are even approaching their marketing efforts with a storytelling strategy in an attempt to connect with their potential clients instead of simply 'selling'. It's a better way to deliver a message.
Writing a book is obviously one form of storytelling. But, I'm not talking about a novel where there is a storyboard with fictional characters to steal you away from the real world.
Instead, I'm referring to taking principles of success and wrapping them into a story the reader can relate to. For example: taking a personal development teaching such as, "change your mind, change your life" and instead of the old adage of "7 steps to change your mind", turn those teachings on it's head and create a story that takes the reader on a journey to learn those 7 steps.
In a nutshell it's the ability to educate an audience on a subject matter (the content) through the use of a story (the context).
The content is the subject matter that educates the reader. It's the how to steps or principles. These are the tools the reader needs in order to create the outcome they are looking for.
The context on the other hand is the way in which you deliver the content. In this case I'm referring to a story the reader can relate to.
It allows the reader (your client) the ability to feel as if they too can create the success they have seen you create. They see you as 'just like them'.
Imagine if you knew the beginning stages of Bill Gates life? What if you knew that he used to climb out of his bedroom window to practice writing code all night? Or if you knew that Joyce Meyer started out by holding a bible study at her church for 5 years before she even started speaking to a congregation? Would it mean that you would stop comparing yourself now to what either of them are doing now? Would it mean that you would think "they were just like me" when they first started?
This also goes for all aspects of your business. Where can you include storytelling in your business? What story are you telling about your business? What story do you want to tell about your business?
"I am committed to inspiring, empowering and educating women on being architects of change in the world, using enterprise as a vehicle - all according to their Purpose, Passion and Strengths."
"Find out what you love to do, discover what it is you do best & be an agent of change in the world. Now that's a life worth living!" Melissa Haupt.
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